Blog
Browse articles on marketing and brand strategy, industry trends and best practices, and graphic design tips for professionals
![[Video] Why You Should Never Say Your Company is the Best](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1680585618323-BTNCG3XTSG19Z9J8WUG8/branding+tips+1323.jpg)
[Video] Why You Should Never Say Your Company is the Best
Why the heck is that? Because psychologically, it erodes confidence and causes confusion. Take it from branding masters Al Reis and Jack Trout in their groundbreaking book "Positioning.”
![[Video] Got Something to Say? Backing Up Your Brand's Stances and Values](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1680405116665-5R6CHJEGFCGY1TKKP1OB/branding+tips+1129.jpg)
[Video] Got Something to Say? Backing Up Your Brand's Stances and Values
Here's some interesting food for thought: Sprout Social reports that 70% of consumers want brands to take a stand But many consumers are skeptical of brands’ motivations – as they should be. “Are they just in it for the marketing?”
![[Video] Marketing Like A Five-Year-Old: Finding Your Company's Why](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1680403789513-IIQ9TELRRK0AAN9W9DRF/branding%2Btips%2B1025%2Bcopy.jpg)
[Video] Marketing Like A Five-Year-Old: Finding Your Company's Why
In this video, Alicia Disantis, Founder, discusses the benefits of thinking like a 5-year-old when it comes to your business. Asking "why" over and over again will reveal what you actually do, and why you do it.
Are Financial Institutions Using 2017's Color of the Year?
How is Bright Green Being used Among Credit Unions and Bank Branding?
Green is a tricky color to get right in conservative-leaning industries, and I am fascinated to see how my financial services industry is incorporating this color. For the past five years I’ve worked as a marketer and graphic designer for credit unions, and seen my share of FI brands.