![[Video] Why You Should Never Say Your Company is the Best](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1680585618323-BTNCG3XTSG19Z9J8WUG8/branding+tips+1323.jpg)
Why the heck is that? Because psychologically, it erodes confidence and causes confusion. Take it from branding masters Al Reis and Jack Trout in their groundbreaking book "Positioning.”
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![[Video] Got Something to Say? Backing Up Your Brand's Stances and Values](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1680405116665-5R6CHJEGFCGY1TKKP1OB/branding+tips+1129.jpg)
Here's some interesting food for thought: Sprout Social reports that 70% of consumers want brands to take a stand But many consumers are skeptical of brands’ motivations – as they should be. “Are they just in it for the marketing?”
Read More![[Video] Marketing Like A Five-Year-Old: Finding Your Company's Why](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1680403789513-IIQ9TELRRK0AAN9W9DRF/branding%2Btips%2B1025%2Bcopy.jpg)
In this video, Alicia Disantis, Founder, discusses the benefits of thinking like a 5-year-old when it comes to your business. Asking "why" over and over again will reveal what you actually do, and why you do it.
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How is Bright Green Being used Among Credit Unions and Bank Branding?
Green is a tricky color to get right in conservative-leaning industries, and I am fascinated to see how my financial services industry is incorporating this color. For the past five years I’ve worked as a marketer and graphic designer for credit unions, and seen my share of FI brands.
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