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Recent Articles and Resources

Blog
Creating Marketing Messages that Make Sense to Credit Union Members
Creating Marketing Messages that Make Sense to Credit Union Members

How to write messages that your credit union members will both engage with and understand

Writing marketing messages for any business is hard. Writing messages for credit unions that educate customers on their finances and convincing them to take action is even harder. Where people choose to keep their money and how they choose to spend it is very personal, and credit unions need to approach their messaging with key insights and facts ensure they are speaking their members’ language.

Using Differentiators and Social Proof to Stand Out from Competitors
Using Differentiators and Social Proof to Stand Out from Competitors

How to Identify What Makes Your Company Unique and Then Prove it to Customers

Understanding how to recognize your differentiators and leverage social proof as part of your organization’s brand strategy is critical to your success. Whether you are a large established business or a new entrepreneurial venture, knowing that makes your business different - and then, how to prove it to your customers - allows you to create successful marketing strategies, impactful messages, and meaningful ads.

A Quick Guide To Using Color in Your Branding and Marketing
A Quick Guide To Using Color in Your Branding and Marketing

Learning the basics of color theory for professionals

"Yellow in branding means this." "Blue means this." Using color effectively in your branding and marketing is more complex than selecting a color based on generalities. There's a lot more to a company’s brand colors than the six base colors - red, orange, yellow, green, blue, and purple.