Discover your 10,000 foot view
Brand & Marketing Strategy for Purpose-Driven Companies
Practical, actionable branding and marketing for companies looking to tell their stories and understand their customers’ needs.
Why Brand Strategy?
Your brand, messaging and values are more important than ever in a post-pandemic economy
Studies show that modern consumers want a connection to the companies with whom they do business. A 2022 survey showed that over two-thirds of today’s customers are belief-driven buyers. They want to know your story. Your “why.” They want you to connect with them on a deep and relevant level.
We help you tackle these big goals and communicate your purpose with proven brand strategies and a hearty dose of creativity.
“Alicia [Owner] was instrumental to our re-branding effort. She was budget conscious, while consistently looking for new and inventive ways to bring the Aux brand to life. She was a joy to work with.”
Our Philosophy
We’re action-oriented, no-nonsense, and focused on tactical BRAND strategy
Why pay for brand strategy if you don’t know what to do with it? We provide services focused not just on strategy and high-level components, but also timely marketing tactics catered to each client. Our solutions are designed for your unique needs and we don’t subscribe to “all or nothing” service packages.
Our processes are rooted in human psychology, data, and current economic trends. We look to tried-and-true marketing tactics, like the SWOT (Strengths, Opportunities, Weaknesses, and Threats) Analysis, but also study emerging trends and science.
From company naming, taglines, and value propositions, to brand stories and targeted campaigns, we bring memorable and emotional qualities to your company’s brand.
Brand Strategy is the Bottom of the Iceberg
There’s so much more than meets the eye when it comes to a strong brand
What goes into creating a powerful brand? Hours and hours of research. Analyzing competitors. Looking at trends. Chiseling, bit by bit, a organizational pyramid of values, proof, stories, and personalities. Let’s take a peek behind the curtain.
“Alicia has helped our team by guiding conversations to learn about what makes MCCU unique and really helped some of us get out of the ‘port-a-potty’ and gain a fresh perspective.”
