Brand & Marketing Strategy
for More Clarity
Brand & Marketing Strategy that helps companies understand their value, personality, and what their customers want
Tell your story with data-driven, actionable strategies that speak to your customers in a powerful way
Brand Strategy Workshops
Discover the values and personality of your organization through facilitated workshops
Consistent brand strategy workshops are the cornerstone activities of companies with powerful, memorable, and engaging brands. Think of brands that are consistent, simple, and resonate with your needs, right here, right now - that’s what diligent brand strategy workshops bring to the table.
But here’s the catch - it’s nearly impossible to conduct brand strategy workshops on your own. We like to think of it as trying to tickle yourself. To conduct successful workshops, you need a partner skilled in facilitation and guidance, providing strategy and focus for your leadership team.
How You Benefit
Create a foundation that all decisions lead back to - a lighthouse that directs your organization’s actions as you continue to evolve.
Develop consistency in tone, visuals, and messaging as you continue to grow and position yourself against competitors.
PROJECT
Jovie Childcare
Learn how we helped the largest childcare franchise in the United States align their brand personality and determine who their key customers were after a major rebrand.
Brand Strategy Workshop FAQs
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We cover a formulaic, nose-to-tail review of who your company is and why customers choose you. Components include:
One, three, and five year goals
Mission and vision statements
Value propositions
Differentiators and positioning
Brand voice and personality
Competitors
Brand risk and tone
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Typically, we conduct two workshops. The first workshop runs about three hours long, and the second workshop runs about an hour and half.
The length of the brand strategy workshop depends on how many participants are present and actively engaged in conversation.
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We recommend a mix of stakeholders and leaders who bring different perspectives. Many clients bring key decisions makers in operations, marketing, and product. Others invite a board member or two. It’s important to have a variety of folks who can provide unique insights into your business.
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Either, depending on what you are looking for. Typically, we conduct brand strategy workshops virtually, because often times participants are in different locations. Virtual workshops can also be helpful because they are easy to record and transcribe.
We have conducted wonderful workshops in person, too. Really, the choice is yours!
Target Audience Profiles
Identify who are your best customers and what motivates them
To be successful, you must know your audience. We’ll create a living document which carves out the key people you want to do business with, including different customers, partners, vendors, and more.
We use a proprietary formula for ICPs creation, which focuses on psychology rather than demographics.
A major benefit of having realistic, contemporary target audience profiles is the ability to create specific experiences that resonate with each of them. From your website to your events and everything in between, you’ll be able to speak unique buyer groups, rather than using boilerplate messaging and generalized marketing funnels that is diluted.
Project
Dirty Heifer Ranch
Learn how we developed customer profiles for a new business who serves the rough and tumble female ranchers of the American west.
Competitive Awareness
Uncover the messaging, design, and positioning strategies your competitors are using
Knowing the strategies of our competitors is as important as knowing our own. Through robust industry and market research, we’ll examine how your competitors are positioning themselves in your space, revealing gaps and opportunities to leverage what makes your business unique and powerful. Our deep experience in marketing research and analysis allows us to develop both strategic and granular competitive awareness insights.
Through competitive awareness research and analysis, we’ll uncover:
Differentiation and positioning strategies - what “gaps” are your competitors solving for?
Value proposition comparisons - how are your competitors talking about the benefits they offer?
Aesthetic and design comparisons - what colors, personality, photography, and mood are your competitors conveying?
Naming convention mapping - what business, product, and package names are your competitors using and where do they fall in within the market landscape?
Video
What is Brand Positioning?
Brand positioning is the space you want your company's product or service to fill in your customers' minds. Learn more in this video from our Bite-Sized Branding Series.
What is Brand Strategy?
The foundation of all marketing, design, and communications efforts
Brand strategy is essential for organizations to consistently and powerfully communicate with their audience. Branding holds the foundational elements of who you are and why someone should select your business to solve their problem. Marketing is merely the actions you take to spread your message (the what), but branding is the reason you exist (the why).
Brand strategy can be confusing, and that’s why we’ve created a robust library of videos to help educate business owners and professionals on the importance of this area. Learn more at your own pace over at our YouTube channel.
Why is Brand Strategy Needed to Grow Your Organization?
Brand strategy is understanding and communicating why customers should choose your business
Recent studies show that consumers want a meaningful connection to the companies with whom they do business. But how do you identify your values and personality, and then align them to your marketing strategies? We help you tackle these big questions with proven brand methodologies and a hearty dose of creativity.
“Alicia has helped our team by guiding conversations to learn about what makes MCCU unique and really helped some of us get out of the ‘port-a-potty’ and gain a fresh perspective.”
Our Branding Process: Backed by Data and Never Arbitrary
Using buyer psychology, market trends, competitor research, industry data, and design theory to shape our strategies
Why pay for brand strategy if you don’t know what to do with it? We provide services focused not just on strategy and high-level components, but also timely marketing tactics catered to each client. Our solutions are designed for your unique needs and we don’t subscribe to “all or nothing” service packages.
Our processes are rooted in human psychology, data, and current economic trends. We look to tried-and-true marketing tactics, like the SWOT (Strengths, Opportunities, Weaknesses, and Threats) Analysis, but also study emerging trends and science.
What goes into creating a powerful brand? Hours and hours of research. Analyzing competitors. Looking at trends. Chiseling, bit by bit, a organizational pyramid of values, proof, stories, and personalities. From company naming, taglines, and value propositions, to brand stories and targeted campaigns, we bring memorable and emotional qualities to your company’s brand.
“Alicia [Owner] was instrumental to our re-branding effort. She was budget conscious, while consistently looking for new and inventive ways to bring the Aux brand to life. She was a joy to work with.”
![[Video] The Importance of Personal Branding and Style](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1763501803563-Z9ETS8FKI0MHAGDHVIQS/personal+branding.jpg)
