Blog
Browse articles on marketing and brand strategy, industry trends and best practices, and design tips for B2B and SaaS
![[Video] Differentiators: The Key to a Unique and Trustworthy Business](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1683774660535-J2H0J7TEUNNIW52ZZSLS/differentiators+2.jpg)
[Video] Differentiators: The Key to a Unique and Trustworthy Business
In this video tutorial, 38th & Kip Owner Alicia Disantis shares an in-depth framework for company differentiators and social proof, which includes real-life examples of reviews, statistics, and case studies in both B2B and B2C marketing.
![[Video] What B2B Organizations Can Learn from Grubhub’s Super Bowl Ad](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1782261989393-KKHR1LUKY3W8X51BXMMT/superbowl+2026+WIDE.jpg)
[Video] What B2B Organizations Can Learn from Grubhub’s Super Bowl Ad
In this episode of Bite-sized Branding, we examine Grubhub's unforgettable debut 2026 Super Bowl Ad. The food delivery platform aired this commercial at the 2026 games and it’s been a point of fascination ever since.
A Branding Guide to Stand Out From the Competition
Understanding how to recognize your differentiators and leverage social proof as part of your organization’s brand strategy is critical to your success. Whether you are a large established business or a new entrepreneurial venture, knowing that makes your business different - and then, how to prove it to your customers.
The Irreverent Genius of Buc-ee’s Branding
From witty billboards to spotless bathrooms claims, discover how gas station chain Buc-ee’s created a cult following using timeless brand strategy principles such as Know, Like, Trust, a unique brand voice and personality, and consistent messaging.
![[Video] The Importance of Personal Branding and Style](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1763501803563-Z9ETS8FKI0MHAGDHVIQS/personal+branding.jpg)
[Video] The Importance of Personal Branding and Style
It seems like everyone is talking about personal branding these days, and with good reason. Recent studies show that your personal brand - i.e. how you are perceived on your social media channels - is a big driver of consumer trust. Your customers, prospects, partners, and vendors are increasingly influenced by how you behave on LinkedIn, Instagram, and TikTok. But it’s not just social media that impacts whether or not people choose to do business with you.
How to Create B2B Tradeshow Booths That Stand Out in the Hall
Tradeshows are one of the largest line items for B2B marketing and sales budgets, and there is considerable pressure in “getting your money’s worth” as a vendor. In fact, 93%of exhibitors believe that quality of the leads is the most important outcome of events they attend. And what’s the first thing visitors usually see? Your tradeshow booth.
Three Signs Your Logo and Visual Identity are Outdated
Most all visual identities – like your logo, brand guidelines, and color palette, have an expiration date. There are very few examples of logos throughout history that have stood the test of time. Think Coca-Cola or IBM; these logos are logos which have remained entirely untouched since their inception.
Our Lips Aren't Sealed: A Quick Guide to Creating Target Audience Profiles
Can you hear them? They talk about us. Good - that’s exactly what we want, right? But who are "them" actually? Understanding who you want to talk about your organization, interact with your organization, and ultimately, do business with your organization is a critical component of a marketing and sales strategy that often goes missed.
3 Mistakes That Will Derail Your Credit Union's Marketing Goals in 2025
If your marketing strategies do not include actions that promote authenticity, transparency, and honesty, you are placing your credit union behind the 8-ball. In this article, we’ll examine strategies to leverage 2025 consumer marketing trends, from unfussy video and audio content that caters to how younger generations consumer media, to clear marketing messaging, to photography that represents your credit union authentically.
How to Choose Better Stock Photos for Your Financial Institution
Your financial institution’s choice in stock photography may seem like a minor part of your overall marketing and design strategy, but it can have a massive impact on your brand reputation.