Blog
Browse articles on marketing and brand strategy, industry trends and best practices, and graphic design tips for professionals
How to Create Tradeshow Booths That Stand Out in the Hall
Tradeshow booths for tech brands dominate with simplicity and clarity
Tradeshows are one of the largest line items for marketing and sales budgets, and there is considerable pressure in “getting your money’s worth” as a vendor. In fact, 93%of exhibitors believe that quality of the leads is the most important outcome of events they attend. And what’s the first thing visitors usually see? Your tradeshow booth.
Three Signs Your Logo and Visual Identity are Outdated
How to Know When Your Brand Incorporates Trends that are Out of Fashion
Most all visual identities – like your logo, brand guidelines, and color palette, have an expiration date. There are very few examples of logos throughout history that have stood the test of time. Think Coca-Cola or IBM; these logos are logos which have remained entirely untouched since their inception. Chances are, your organization’s visual identity will need a refresh at some point – but how do you know when?
Our Lips Aren't Sealed: A Quick Guide to Creating Target Audience Profiles
Who You Want to Do Business with Your Organization and How to Talk to Them
Can you hear them? They talk about us. Good - that’s exactly what we want, right? But who are "them" actually? Understanding who you want to talk about your organization, interact with your organization, and ultimately, do business with your organization is a critical…
3 Mistakes That Will Derail Your Credit Union's Marketing Goals in 2025
2025 is the year to make honest content a priority in your credit union marketing.
If your brand and marketing strategies do not include actions that promote authenticity, transparency, and honesty, you are placing your credit union behind the 8-ball. In this article, we’ll examine strategies to leverage 2025 consumer marketing trends…
How to Choose Better Stock Photos for Your Financial Institution
Why your financial institution’s stock photo usage is a critical part of your brand.
Your financial institution’s choice in stock photography may seem like a minor part of your overall marketing and design strategy, but it can have a massive impact on your brand reputation. Over the course of 13 years in the financial services industry…
How to Know When It’s Time to Rebrand Your Company Pt 1
When Your Brand No Longer Represent the Products and Services You Offer
“Rebranding” is a trending topic, ranking high in Google search queries and buzzed about all over social media. Fueled in some part by big-name rebrands, like the controversial Jaguar rebrand of 2024, company branding is now a common table topic among marketers and non-marketers alike.
Writing Marketing Messages that Make Sense for Credit Union Members
How to Write Marketing Copy that Your Credit Union Members will Engage with and Understand
Writing marketing messages for any business is hard. Writing messages for credit unions that educate customers on their finances and convincing them to take action is even harder. Where people choose to keep their money and how they choose to spend it is very personal, and credit unions need to approach their messaging with key insights and facts ensure they are speaking their members’ language.
Using Differentiators and Social Proof to Stand Out from Competitors
How to Identify What Makes Your Company Unique and Then Prove it to Customers
Understanding how to recognize your differentiators and leverage social proof as part of your organization’s brand strategy is critical to your success. Whether you are a large established business or a new entrepreneurial venture, knowing that makes your business different - and then, how to prove it to your customers - allows you to create successful marketing strategies, impactful messages, and meaningful ads.
A Quick Guide To Using Color in Your Branding and Marketing
Learning the basics of color theory for professionals
"Yellow in branding means this." "Blue means this." Using color effectively in your branding and marketing is more complex than selecting a color based on generalities. There's a lot more to a company’s brand colors than the six base colors - red, orange, yellow, green, blue, and purple.
Branding and Marketing Takeaways from the 2024 Paris Olympics
What We Can Learn From The 2024 Olympics as Marketers and Entrepreneurs
The Olympics are arguably the most famous global event on earth. Nothing creates fervor, anticipation, and joyful patriotism like the Olympics. It’s an event of epic proportions and tiny nuances; from massive marketing programming and urban design planning, to subtle color cues and heritage prints on uniforms, one could study the branding of Olympics for years.