Writing Marketing Messages that Make Sense for Credit Union Members

improving marketing messages for credit union members by using emojis

How to Write Marketing Copy that Your Credit Union Members will Engage with and Understand

Writing marketing messages for any business is hard. Writing messages for credit unions that educate customers on their finances and convincing them to take action is even harder. Where people choose to keep their money and how they choose to spend it is very personal, and credit unions need to approach their messaging with key insights and facts ensure they are speaking their members’ language. Sometimes swapping a single word can make all a difference!

In this video featuring Alicia Disantis, Brand Strategist and Owner of 38th & Kip, and Abby Trauth of Luminate (formerly the Louisiana Credit Union League), learn how to improve your inbound and outbound marketing, product, and services messages by writing content that sense for your credit union's membership.

Full of examples and timely statistics, Alicia and Abby use their deep credit union marketing and consulting expertise to offer suggestions and brainstorm current credit union messaging, and provide suggestions for future marketing campaigns.

We chat about three main topics:
1. Creating messages that are appropriate for your members' level of financial literacy
2. Creating messages that speak to the underbanked and unbanked
3. Using emojis to improve engagement rates for credit union emails

Highlight Video: Creating Marketing Messages that Make Sense to Your Credit Union Members

Interested in learning more? Watch the full video below, where we dive into credit union financial literacy statistics, spending habits, car loan and mortgage campaigns, and more.