Blog
Browse articles on marketing and brand strategy, industry trends and best practices, and graphic design tips for professionals
Our Lips Aren't Sealed: A Quick Guide to Creating Target Audience Profiles
Can you hear them? They talk about us. Good - that’s exactly what we want, right? But who are "them" actually? Understanding who you want to talk about your organization, interact with your organization, and ultimately, do business with your organization is a critical component of a marketing and sales strategy that often goes missed.
3 Mistakes That Will Derail Your Credit Union's Marketing Goals in 2025
If your marketing strategies do not include actions that promote authenticity, transparency, and honesty, you are placing your credit union behind the 8-ball. In this article, we’ll examine strategies to leverage 2025 consumer marketing trends, from unfussy video and audio content that caters to how younger generations consumer media, to clear marketing messaging, to photography that represents your credit union authentically.
Writing Marketing Messages that Make Sense for Credit Union Members
Writing marketing messages for any business is hard. Writing messages for credit unions that educate customers on their finances and convincing them to take action is even harder. Where people choose to keep their money and how they choose to spend it is very personal, and credit unions need to approach their messaging with key insights and facts ensure they are speaking their members’ language.
How to Write Marketing Messages that Credit Union Members Remember
The average American’s attention span is now 47 seconds. We unlock our phones on average 144 times per day. 95% of Americans ages 18 to 40 browse multiple screens at once. And how many ads does the average American experience per day? A very conservative answer would be 1,000.
![[Video] Why You Should Never Say Your Company is the Best](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1680585618323-BTNCG3XTSG19Z9J8WUG8/branding+tips+1323.jpg)
[Video] Why You Should Never Say Your Company is the Best
Tempting as it may be, you should never say that your company or products are "number one," or "the best.” Why the heck is that? Because psychologically, it erodes confidence and causes confusion.
![[Video] Got Something to Say? Backing Up Your Brand's Stances and Values](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1680405116665-5R6CHJEGFCGY1TKKP1OB/branding+tips+1129.jpg)
[Video] Got Something to Say? Backing Up Your Brand's Stances and Values
Here's some interesting food for thought: Sprout Social reports that 70% of consumers want brands to take a stand But many consumers are skeptical of brands’ motivations – as they should be. “Are they just in it for the marketing?”
![[Video] Marketing Like A Five-Year-Old: Finding Your Company's Why](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1680403789513-IIQ9TELRRK0AAN9W9DRF/branding%2Btips%2B1025%2Bcopy.jpg)
[Video] Marketing Like A Five-Year-Old: Finding Your Company's Why
In this video, Alicia Disantis discusses the benefits of thinking like a 5-year-old when it comes to your business. Asking "why" over and over again will reveal what you actually do, and why you do it.