[Video] Why You Should Never Say Your Company is the Best
Tempting as it may be, you should never say that your company or products are "number one," or "the best"
Why the heck is that? Because psychologically, it erodes confidence and causes confusion. Take it from branding masters Al Reis and Jack Trout in their groundbreaking book "Positioning": "Either the prospect knows you are number one and wonders why you are so insecure that you have to say so, or they just don't know you are number 1 in the first place. And if so, why not?"
👉 What can you do instead to prove your market position and the superior product your company provides?
Try these methods: 1.) Statistics 2.) Testimonials 3.) Research 4.) History