[Video] Got Something to Say? Backing Up Your Brand's Stances and Values

Let’s talk about the relationship your brand has with non-profits

Recently, I posted a video on why your brand should take a stand and have an opinion on critical issues. (link here)

And here's some interesting food for thought: Sprout Social reports that:
👉 70% of consumers want brands to take a stand But many consumers are skeptical of brands’ motivations – as they should be. “Are they just in it for the marketing?”

But...
👉40% of consumers want them to prove their commitment by collaborating with a non-profit. But before jumping into a collaboration - do your research. Visit Guidestar to explore your selected non-profit's mission, leadership team, and financials to make sure they are the best fit for your brand.

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