HUMAN BRANDS
FOR B2B & TECH
Where companies with complex products and buyers go for authentic branding
Brand strategy, marketing and graphic design to help you reach more customers and build trust through data and human psychology.
Featured Projects
Our Services
Brand Strategy and Research
Brand and Marketing Plans | Positioning | Taglines | Target Audience | Competitive Awareness | Copywriting
We help you discover what you do, why you do it, and who you do it for, and then translate those findings into guides and actions backed by methodology and data. We bring clarity, consistency, and creativity to your brand and communications.
Brand Identity & Graphic Design
Logos | Identity Kits | Brand & Photo Guidelines | Collateral | Design Systems | Events
Rooted in fine art principles, we look to the past for design mastery, but to the future for contemporary inspiration. Whether you need a logo refresh or a full brand identity and website, we’ll craft meaningful, powerful visuals with equal parts creativity and data.
Illustration
Product Visuals | Custom Icon Packs | Infographics | Events
Unique visuals drawn by artists are more important than ever in an age of AI. Stand out from your competition with custom illustrations that are yours alone. From geometric designs to hand-drawn sketches, we capture the personality of your company and humanize your brand.
A Word from Our Clients
“Alicia [owner] has helped our team by guiding conversations to learn about what makes MCCU unique and really helped some of us get out of the ‘port-a-potty’ and gain a fresh perspective.
Through her listening and asking the right questions, Alicia has helped us create a new mission statement and most recently she crafted a new logo design, replacing our current logo that is nearly 30 years old.”
Brand Strategy Videos and Tutorials
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