BRAND WORKSHOPS
FOR COMPLEX
COMPANIES
Guided, immersive workshops that uncover opportunities and provide business alignment
Ideal for complex companies who are evolving, growing, or whose market has significantly changed
Brand Strategy Workshops for B2B and Technical Organizations
Discover the key components of your organization through facilitated workshops
Consistent brand strategy workshops are the cornerstone activities of companies with powerful, memorable, and engaging B2B brands. Think of brands that are consistent, simple, and resonate with your needs, right here, right now - that’s what diligent brand strategy workshops bring to the table.
But here’s the catch - it’s nearly impossible to conduct brand strategy workshops on your own. We like to think of it as trying to tickle yourself. To conduct successful workshops, you need a partner skilled in facilitation and guidance, providing strategy and focus for your leadership team.
How You Benefit
ALIGNMENT: Bring all decision makers together to gather unique perspectives and share one unified vision.
STRUCTURE: Create a brand foundation that directs your organization’s strategies and actions as you continue to evolve.
CONSISTENCY: Determine tone, visuals, and messaging, creating a consistent experience at every touch point.
PROJECT
Jovie Childcare
Learn how we helped the largest childcare franchise in the United States align their brand personality and determine who their key customers were after a major rebrand.
Our Brand Workshop Process
Methodical
Incorporating specific, step-by-step processes proven by science and data. Each activity is performed with intention and work to compound upon each other.
Collaborative
Fostering multiple perspectives across your team for a holistic view of your organization.
Thought Provoking
Encouraging respectful challenges, counterpoints, and cross-industry insights to get you out of your comfort zone and outside your bubble.
Relevant
Creating real-world strategies that speak to today’s buyers and market environment.
Brand Strategy Workshop FAQs
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We cover a formulaic, nose-to-tail review of who your company is and why customers choose you. Components include:
One, three, and five year goals
Mission and vision statements
Value propositions
Differentiators and positioning
Brand voice and personality
Competitors
Brand risk and tone
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Typically, we conduct two workshops. The first workshop runs about three hours long, and the second workshop runs about an hour and half.
The length of the brand strategy workshop depends on how many participants are present and actively engaged in conversation.
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We recommend a mix of stakeholders and leaders who bring different perspectives. Many clients bring key decisions makers in operations, marketing, and product. Others invite a board member or two. It’s important to have a variety of folks who can provide unique insights into your business.
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Either, depending on what you are looking for. Typically, we conduct brand strategy workshops virtually, because often times participants are in different locations. Virtual workshops can also be helpful because they are easy to record and transcribe.
We have conducted wonderful workshops in person, too. Really, the choice is yours!
“Working with 38th & Kip Studio hands down is one of the best decisions we've made! It's a given that Alicia is incredibly talented, but what sets her apart is that she genuinely cares about the mission/ vision/ values of the organizations she partners with.”
— Alicia Allen, CMO, Counseling4Kids
Our Branding Process: Backed by Solid Data and Never, Ever Arbitrary
Practical
Why pay for brand strategy if you don’t know what to do with it? We provide services focused not just on strategy and high-level components, but also timely marketing tactics catered to each client. Our solutions are designed for your unique needs and we don’t subscribe to “all or nothing” service packages.
Research-Heavy
What goes into creating a powerful brand? Hours and hours of research. Analyzing competitors. Looking at trends. Chiseling, bit by bit, a organizational pyramid of values, proof, stories, and personalities. From company naming, taglines, and value propositions, to brand stories and targeted campaigns, we bring memorable and emotional qualities to your company’s brand.
Watch our video on our research-based processes and survey methods.
Rooted in Science
Our processes are grounded in human psychology, data, and current economic trends. We look to tried-and-true marketing tactics, like the SWOT (Strengths, Opportunities, Weaknesses, and Threats) Analysis, but also study emerging trends and science.
Watch our video on the why trust in marketing is the new benchmark for success.
Customer-Focused
Never underestimate how sensitive customers and prospects are to their own needs. If you use generic messaging and visuals that don’t speak to their lifestyle and needs, you erode trust and disengage them. The most successful B2B and technical brands understand how to speak their customers’ language through psychology, local messaging, and well-paved path to purchase.
Learn about our unique approach to creating target audience profiles.
What is Brand Strategy?
The foundation of all marketing, design, and communications efforts
Brand strategy is essential for organizations to consistently and powerfully communicate with their audience. Branding holds the foundational elements of who you are and why someone should select your business to solve their problem. Marketing is merely the actions you take to spread your message (the what), but branding is the reason you exist (the why).
Brand strategy can be confusing, and that’s why we’ve created a robust library of videos to help educate business owners and professionals on the importance of this area.
Why is Brand Strategy Needed to Grow Your Organization?
Brand strategy is understanding and communicating why customers should choose your business
Studies show that consumers want a meaningful connection to the companies with whom they do business. But how do you identify your values and personality, and then align them to your marketing strategies? We help you tackle these big questions with proven brand methodologies and a hearty dose of creativity.
![[Interview] Mastering Event Design and Branding](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1789608025467-7IHE8I3LSY54IT1PGK6N/BEYOND+THE+BEO+copy.jpg)
![[Video] Differentiators: The Key to a Unique and Trustworthy Business](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1683774660535-J2H0J7TEUNNIW52ZZSLS/differentiators+2.jpg)
![[Video] What B2B Organizations Can Learn from Grubhub’s Super Bowl Ad](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1782261989393-KKHR1LUKY3W8X51BXMMT/superbowl+2026+WIDE.jpg)