KNOW YOUR AUDIENCE
AND THEIR NEEDS
Psychology-driven, proprietary methods to understand your customers deeply
Ideal for organizations who have introduced a new product or whose customers and target market have shifted
Target Audience Profiles for B2B and Tech
Identify who are your best customers and what motivates them to buy from you
To be successful, you must know your audience. Especially within the B2B space, with its nuances, complex buyers, and long sales cycles, understanding how to market to your audience at different times in the buying cycle is not for the faint of heart.
We’ll create a living document which carves out the key people you want to do business with, including different customer groups, partners, vendor types, and more.
Unlike less-experienced branding firms, we use a proprietary formula for B2B target audience creation, which focuses on human psychology rather than demographics. This allows us to create deeply-relevant and complex profiles that work beyond the traditional output.
How You Benefit
MEANINGFUL: Realistic, contemporary target audience profiles provides ability to create specific experiences that resonate with each of them.
CUSTOMIZED: From your website to your events and everything in between, you’ll be able to speak to unique buyer groups, rather than using boilerplate messaging and generalized marketing funnels that is diluted.
PROJECT
Gemineye GEO Site Revamp
Learn how we refreshed data analytics and AI provider Gemineye’s website for new generative engine optimization standards, placing the tech organization miles ahead of the competition in search results without breaking the bank.
Target Audience Profiles FAQ
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Target audience profiles are sets of customer information which define who your best customers are, what their motivations are, and how to market to them. TAP (Target Audience Profiles) are key to creating successful marketing strategies.
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Without target audience profiles, you don’t know who you are speaking to and why they want to buy from you. It’s like searching for a sock in the dark. Target audience profiles help you understand what motivates them, keeps them up at night, makes them happy, and more. Knowing this information allows you to create messaging that resonates with them and grows your company.
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No, and this is where people often make mistakes. Demographics can be a part of target audience profiles, but should not be the only component. Things like age, race, income, and education are important but don’t paint a complex picture of who buys from you. We use a proprietary formula based on human psychology to create our target audience profiles.
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Creating B2B target audience profiles takes a keen research strategy. We incorporate consumer trend reports from leaders like Gartner and Qualtrics, and overlay market trend reports from HubSpot and other global firms. We also dive into academic publications on psychology, design theory, linguistics, and more.
Alicia was AWESOME to work with!! Even when I ran into hiccups with my business timelines, she still worked with me on meeting me where I was at, but also fostered my progress. She has a wealth of knowledge and was extremely professional.
This was my first time hiring anyone like this for my business and I can wholeheartedly say she is worth every single penny!
— Carissa Tripi, Owner, Dirty Heifer Ranch
> See Dirty Heifer Ranch’s Brand Identity project
Our Branding Process: Backed by Solid Data and Never, Ever Arbitrary
Practical
Why pay for brand strategy if you don’t know what to do with it? We provide services focused not just on strategy and high-level components, but also timely marketing tactics catered to each client. Our solutions are designed for your unique needs and we don’t subscribe to “all or nothing” service packages.
Research-Heavy
What goes into creating a powerful brand? Hours and hours of research. Analyzing competitors. Looking at trends. Chiseling, bit by bit, a organizational pyramid of values, proof, stories, and personalities. From company naming, taglines, and value propositions, to brand stories and targeted campaigns, we bring memorable and emotional qualities to your company’s brand.
Watch our video on our research-based processes and survey methods.
Rooted in Science
Our processes are grounded in human psychology, data, and current economic trends. We look to tried-and-true marketing tactics, like the SWOT (Strengths, Opportunities, Weaknesses, and Threats) Analysis, but also study emerging trends and science.
Watch our video on the why trust in marketing is the new benchmark for success.
Customer-Focused
Never underestimate how sensitive customers and prospects are to their own needs. If you use generic messaging and visuals that don’t speak to their lifestyle and needs, you erode trust and disengage them. The most successful B2B and technical brands understand how to speak their customers’ language through psychology, local messaging, and well-paved path to purchase.
Learn about our unique approach to creating target audience profiles.
What is Brand Strategy?
The foundation of all marketing, design, and communications efforts
Brand strategy is essential for organizations to consistently and powerfully communicate with their audience. Branding holds the foundational elements of who you are and why someone should select your business to solve their problem. Marketing is merely the actions you take to spread your message (the what), but branding is the reason you exist (the why).
Brand strategy can be confusing, and that’s why we’ve created a robust library of videos to help educate business owners and professionals on the importance of this area.
Why is Brand Strategy Needed to Grow Your Organization?
Brand strategy is understanding and communicating why customers should choose your business
Studies show that consumers want a meaningful connection to the companies with whom they do business. But how do you identify your values and personality, and then align them to your marketing strategies? We help you tackle these big questions with proven brand methodologies and a hearty dose of creativity.
![[Interview] Mastering Event Design and Branding](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1789608025467-7IHE8I3LSY54IT1PGK6N/BEYOND+THE+BEO+copy.jpg)
![[Video] Differentiators: The Key to a Unique and Trustworthy Business](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1683774660535-J2H0J7TEUNNIW52ZZSLS/differentiators+2.jpg)
![[Video] What B2B Organizations Can Learn from Grubhub’s Super Bowl Ad](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1782261989393-KKHR1LUKY3W8X51BXMMT/superbowl+2026+WIDE.jpg)