Dirty Heifer Ranch Brand Strategy and Identity

Dirty Heifer Ranch is a brand who serves hard-as-nails female ranchers and homesteaders.

Brief: Dirty Heifer Ranch is a boutique shop for female ranchers across the United States and Canada. Based in the San Luis Valley of Southwest Colorado, Dirty Heifer Ranch serves the underappreciated and overlooked women ranchers who drive the farming industry.

Female ranchers make up a growing minority of ranchers across the Unites States. 36% of all farmers and 55% of all farms have at least one woman operator, but are so often left out of the conversation.
women and girls have outpaced men and boys in 4H programs across the country since 2009.

We helped Dirty Heifer Ranch create a rough and tumble brand identity, inspired by the vast Rocky Mountain prairies. American ranching landscapes provided endless inspiration for Dirty Heifer Ranch's new logo. Our goal was to speak to the pride and community of these hard-working women, and the richness of the beautiful places they work.