GRAPHIC DESIGN
BUILT ON DATA,
NOT GUT-FEELING
Helping B2B brands develop a powerful visual experience with equal parts creativity and data
Rethinking what graphic design can mean for complex and technical companies
Graphic Design for B2B Fintech, SaaS, and Non-Profits
Delivering a powerful visual experience for complex brands and product suites
Complex companies come to 38th & Kip because they are looking for graphic design services built around data and intentionality. Design and fine art is intrinsically abstract, but we work hard to make it data-driven and backed by science, with nothing left to gut-feeling. Rooted in fine art principles, we look to the past for design mastery, but to the future for contemporary inspiration.
For companies with layered product suites, long sales cycles, and sensitive buyer groups, - often B2B brands - we develop beautiful and compelling creative, from brand identities and logos to modernized websites.
Combined with our deeply-methodical brand strategy services, graphic design can finally earn its place as a data-driven line item that makes a real impact on your business.
Why Graphic Design with 38th & Kip?
INTENTIONAL: Every decision, from color to fonts, are done with purpose.
ORIGINAL: Creative assets that are completely unique to you, not shared with hundreds of other companies.
DATA-DRIVEN: Our design services are influenced by market trends, competitive awareness, buyer behavior, and best practices.
AUDIENCE-CENTRIC: We don’t design in a vacuum. Before pen touches paper, we analyze your region, industry, consumers, and culture.
PROJECT
Popmenu B2B Restaurant Tech
Explore how we developed a refresh brand identity, website, and design collateral for this SaaS start up, helping them expand into the European market.
Graphic Design FAQs
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Graphic design is critical for B2B companies because of the same reasons that it is for B2C companies: it connects you with your customers, creates a personality and mood, and helps you stand out. But even more so with B2B, graphic design is critical because it helps to soften complicated or technical brands, adding a human touch and artistic flavor. In fact, color is one of the most important components of marketing and branding, helping customers remember who you are and evoke emotion.
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Graphic design in the non-profit industry can help you connect with your donors, and partners in a way that only art can. From colors, to symbols, to illustrations and photography, graphic design is the foundation that emotion and memory rest on. Investing in graphic design services can have a significant impact on your donations, retention, and community awareness.
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We follow a data-backed methodology to graphic design. From color theory, to human psychology, to market trends, we design with intention, not gut-feeling.
We have conducted wonderful workshops in person, too. Really, the choice is yours!
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AI rapidly becoming faux-pas and consumers are rejecting organizations that use AI for design. AI is also considered the lowest-quality option for design, stripping away any personality, artistic function, or unique brand.
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We have 20 years of graphic design experience. Our Owner, Alicia Disantis, has a BA in graphic design from the University of Toledo and is a practicing artist.
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We are based in Roanoke, Virginia and provide services across the United States, Canada, and Europe.
“Rather than starting with the design process, Alicia took time to consider the user journey and organize the response to that journey in mockups.
This process resulted in a design that reflects our purpose and reaches our audience aesthetically and effectively.”
— Adam Eberling, Owner, Generation Web and Collaborator for Jovie
> See Jovie’s web design project here
Why is Color Important in Design?
Understanding Art Principles is Key to Strong Design
There's a lot more to your brand colors than the six base colors - red, orange, yellow, green, blue, and purple. Many branding and design professionals make sweeping claims about the effects basic colors have on consumers' mood and experience. This just isn't true. The reality is that color is deeply nuanced, and its effects range significantly based value and saturation.
What Makes a Commercial Stand Out?
Why B2B Creative Direction and Brand Strategy Should go Hand-in-hand
Grubhub's debut 2026 Super Bowl Ad is a powerful example of the importance of a connected creative direction and brand strategy. "The Feest" was a strange and visceral 30-second-spot directed by Oscar-nominated filmmaker Yorgos Lanthimos and starred George Clooney. It taught us three key lessons on strong B2B marketing and branding.
![[Interview] Mastering Event Design and Branding](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1789608025467-7IHE8I3LSY54IT1PGK6N/BEYOND+THE+BEO+copy.jpg)
![[Video] Differentiators: The Key to a Unique and Trustworthy Business](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1683774660535-J2H0J7TEUNNIW52ZZSLS/differentiators+2.jpg)
![[Video] What B2B Organizations Can Learn from Grubhub’s Super Bowl Ad](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1782261989393-KKHR1LUKY3W8X51BXMMT/superbowl+2026+WIDE.jpg)