Gemineye Data Analytics Rebrand

Gemineye is a data analytics disruptor within the credit union and community bank industry.

Brief: Gemineye’s mission is to make data analytics accessible to all financial institutions - not just the very large - by leveraging world-class software at an accessible price point. They were growing quickly, and looking to retire their previous brand, which referenced their CEO and founder. They realized it was time for a mature brand that embodied their drive for innovation and tenacity for change.

We crafted a whole new brand from the ground up, one that incorporated a retro-futuristic aesthetic reminiscent of the Mid-Century Space Age. The brand is witty, bold, and no-nonsense, speaking to executives who have grown tired of tech-speak and jargon.