Popmenu Rebrand

Popmenu is a marketing technology SaaS startup (Series C) who helps independent restaurants grow.

Brief: Like many startups, the organization had outgrown its original brand from 2016. New products, partnerships, and audiences drove the need for an updated brand that showed the impact the company was making in the restaurant technology space. Piecemealed and outdated visuals and brand messaging across departments, combined with an expanded direction in platform features, created an urgent need for an update.

A collaboration with the marketing team, including growth, creative, product, communications, and partner marketing, as well as the UX team, to lead a rebrand throughout the first half of 2023.

Strategic and intentional concepts expressed in a welcoming tone and simple narrative.

Brand Tagline: “You don’t have to grow it alone”
Visual Element: Stacked arrow pointing upward, representing how Popmenu supports their clients’ growth with the three core “pillars” of the platform: Capture, Connect, Consolidate

Disiplines

BRAND STRATEGY
tagline
BRAND NARRATIVE
BRAND VOICE
VISUAL IDENTITY
WEBSITE DESIGN
product marketing
Content Marketing
tradeshow
Lead Generation

Website Redesign

Flagship brand & product narrative pages were designed and written, including value proposition-based “How We Help” and persona-based “Who We Help”

Interested in our brand and design strategy services?
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