Popmenu AI Answering Product Marketing
Popmenu is a marketing technology SaaS startup (Series C) who helps independent restaurants grow.
Brief: Popmenu was a leader in AI solutions for restaurants, launching their AI phone answering product well before AI was commonplace. Designed to free up the host stand from being on the phone during busy hours and answer common guest questions, Popmenu AI Answering was innovative as it was useful.
We created the product brand strategy and marketing materials for the launch of of Popmenu AI Answering. Focusing heavily on product stats and education to build social proof with our restaurant owner market, our goal was to grow awareness and mitigate skepticism of this new tool.
Disciplines
BRAND STRATEGY
VISUAL IDENTITY
WEBSITE DESIGN
product marketing
Print Campaigns
Google Ads design
Email marketing
copywriting
Product Email Marketing
“Alicia possesses the unique skill set of a hybrid brand manager and creative director/designer. This would normally necessitate multiple roles, but shes able to offer an incredibly strategic approach to crafting a brand narrative, inclusive of messaging and positioning, while simultaneously creating a visual identity (with options) to match.
Her approach to every project is always strategic, thoughtful and intentional, whether it be a logo, an email template, or a complete brand refresh with a new website. ”
Print and Digital Ads
Product Landing Pages
Before and After AI Answering Landing Page
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