KNOW WHAT YOUR
COMPETITORS ARE DOING
A holistic view of who your competitors are and how you compare
Ideal for companies who want to understand where the sit in the market and how they can better compete
Competitive Awareness and Market Research
Uncover the messaging, design, and positioning strategies your competitors are using
Knowing the strategies of our competitors is as important as knowing our own. Through robust industry and market research, we’ll examine how your competitors are positioning themselves in your space, revealing gaps and opportunities to leverage what makes your business unique and powerful. Our deep experience in marketing research and analysis allows us to develop both strategic and granular competitive awareness insights.
How You Benefit
INSIGHTS: Learn the differentiation and positioning strategies of your competitors - what “gaps” are they solving for?
VALUE PROPOSITIONS: Uncover how your competitors are talking about the benefits they offer and value they bring.
DESIGN: Compare aesthetic and design components to understand the colors, personality, photography, and mood your competitors convey.
NAMING CONVENTIONS: Mapping what business, product, and package names your competitors are using and where they sit in within the market landscape.
PROJECT
Popmenu
Learn how we led Popmenu, a restaurant technology startup, to become the undisputed market leader by creating a powerful, simple, and unique brand.
Competitive Awareness and Research FAQs
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We use a proprietary method which includes qualitative and quantitative research, like surveys, industry reports, social media metrics, and marketing channels. No two competitor research projects are the same!
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We usually rely on our client to tell us who their top competitors are. You know your competition more than we do! Usually five main competitors are evaluated for deep research.
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We present our competitive awareness research in the form of a PDF report, which is designed to be easy to skim and scan – and expanded when the time comes. The report includes detailed information on each of your selected competitors, and we cross-reference your strengths and weaknesses as they relate to your competitors’.
We also meet with you to review our findings and discuss how they’ll impact your brand and marketing efforts.
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Each competitive awareness project is different, based on your unique branding needs. However, we do include these standard areas of focus: competitor website messaging and design, social media presence, personality, tone, and values, and industry recognition.
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Competitive awareness is a part of a strong brand strategy, along with branding workshops and target audience profiles. They are three distinct puzzle pieces that work together to form a 360-degree view of your brand.
“Alicia was instrumental to our re-branding effort. She designed and implemented the re-branding effort for both companies under the Aux umbrella. She was budget conscious, while consistently looking for new and inventive ways to bring the Aux brand to life.”
— Diane Parham, CEO, Aux
> See the Aux Branding Project
Our Branding Process: Backed by Solid Data and Never, Ever Arbitrary
Practical
Why pay for brand strategy if you don’t know what to do with it? We provide services focused not just on strategy and high-level components, but also timely marketing tactics catered to each client. Our solutions are designed for your unique needs and we don’t subscribe to “all or nothing” service packages.
Research-Heavy
What goes into creating a powerful brand? Hours and hours of research. Analyzing competitors. Looking at trends. Chiseling, bit by bit, a organizational pyramid of values, proof, stories, and personalities. From company naming, taglines, and value propositions, to brand stories and targeted campaigns, we bring memorable and emotional qualities to your company’s brand.
Watch our video on our research-based processes and survey methods.
Rooted in Science
Our processes are grounded in human psychology, data, and current economic trends. We look to tried-and-true marketing tactics, like the SWOT (Strengths, Opportunities, Weaknesses, and Threats) Analysis, but also study emerging trends and science.
Watch our video on the why trust in marketing is the new benchmark for success.
Customer-Focused
Never underestimate how sensitive customers and prospects are to their own needs. If you use generic messaging and visuals that don’t speak to their lifestyle and needs, you erode trust and disengage them. The most successful B2B and technical brands understand how to speak their customers’ language through psychology, local messaging, and well-paved path to purchase.
Learn about our unique approach to creating target audience profiles.
What is Brand Strategy?
The foundation of all marketing, design, and communications efforts
Brand strategy is essential for organizations to consistently and powerfully communicate with their audience. Branding holds the foundational elements of who you are and why someone should select your business to solve their problem. Marketing is merely the actions you take to spread your message (the what), but branding is the reason you exist (the why).
Brand strategy can be confusing, and that’s why we’ve created a robust library of videos to help educate business owners and professionals on the importance of this area.
Why is Brand Strategy Needed to Grow Your Organization?
Brand strategy is understanding and communicating why customers should choose your business
Studies show that consumers want a meaningful connection to the companies with whom they do business. But how do you identify your values and personality, and then align them to your marketing strategies? We help you tackle these big questions with proven brand methodologies and a hearty dose of creativity.
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