BRAND IDENTITY

AND LOGO DESIGN

Helping complex companies create a brand identity that’s authentic and human

Position yourself as the market leader with a brand identity that demands attention and encourages trust

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Brand Identity and Logo Development for B2B and Tech

Crafting logos for complex companies and discerning buyers.

Now more than ever, investing in a brand identity created by humans and built upon fine art principles is critical. A bespoke, unique, and audience-appropriate brand identity communicates power and sophistication, and builds trust with your audience. At 38th & Kip Studio, we bridge the gap between data and design to create brand identities that are both beautiful and compelling and unlike anything else.

We understand how challenging it can be to develop a brand for a complex B2B company. From layered product suites, to wildly different buyer groups, to niche services that are challenging to explain, we specialize in creating authentic brands for the hard companies.

Why Brand Identity?

COMPREHENSIVE: A logo is just one part of your brand identity. We craft a flexible package designed for the modern B2B company’s needs, from favicons to fonts to color palettes.

METHODICAL: We don’t develop brand identities in a vacuum. We design with intentionality and use a formulaic discovery-design-repeat approach that encourages excellence.

DATA-DRIVEN: We incorporate market research, design trends, and competitive research into our brand identity process. Nothing is guessed.

PROVEN: We look to the past “Golden Age of Design” for design mastery, but to the future for contemporary inspiration.

PROJECT

Gemineye Analytics and AI

Discover how we crafted a whole new brand from the ground up for this fintech disruptor and positioned them as a leader in the analytics space for community financial institutions.

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“Through her listening and asking the right questions, Alicia has helped us create a new mission statement and most recently she crafted a new logo design, replacing our current logo that is nearly 30 years old.”

— Karen Padrevita, VP of Marketing and IT, Metrum Community CU
> See Metrum’s project here

The Data-First Model for Logo Design

Examining color, fonts, iconography and more

Not all branding agencies are created equal, and not all designers are experts. Partnering with professionals who have fine arts backgrounds and understand the principles of good design is a game-changer when creating nuanced and authentic brands.

Interested in seeing if our brand identity services would be a fit for your organization?

We’d love to talk with you more about your unique goals and needs.

Connect with us here 👇

Blog

[Interview] Mastering Event Design and Branding

By Alicia Disantis, Owner and Chief Brand Strategist

In the summer of 2026, I was delighted to be a guest on one of the most reputable event marketing podcasts, Beyond the BEO with Shanondoah Nicholson. Nearing 100 episodes, Beyond the BEO features many facets of this complex industry, from sponsorships to attendees to tech management and more.

Graphic Design Articles and Resources

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