Community Foundation of Teton Valley (CFTV) Rebrand

CFTV is a non-profit leader and community connector in Idaho’s Teton Valley region.

Brief: CFTV is nestled in the Teton Mountains, directly across the border from Wyoming’s Jackson Hole. They play a critical role in the local community, providing leadership in donor services, impactful grantmaking, and sharing resources with local businesses.

They were in need of rebrand to align on their message and values, modernize their look, and promote the important work they do. Throughout 2026, we helped CFTV with a nose-to-tail rebrand, starting with a robust brand strategy session with 12 of their leaders. The goal was to understand exactly who they were, what they offered, and their vision for the future before any design began. This work is key to the success a rebrand.

Once the brand strategy work was in place and we had alignment on the non-profit’s core brand, we moved onto their visual identity, including a new brand mark, typography, color palette, and sub services-brands. We created a gorgeous and sophisticated mosaic-inspired logo that illustrates the Teton peaks which dominate the landscape of the community. This new visual identity represents the collaborative work they do, bringing together many parts for a better whole.

This project was a collaboration with our partner Generation Web, who developed a new website for CFTV also.