Posts tagged brand strategy
Using Differentiators and Social Proof to Stand Out from Competitors
Using Differentiators and Social Proof to Stand Out from Competitors

How to Identify What Makes Your Company Unique and Then Prove it to Customers

Understanding how to recognize your differentiators and leverage social proof as part of your organization’s brand strategy is critical to your success. Whether you are a large established business or a new entrepreneurial venture, knowing that makes your business different - and then, how to prove it to your customers - allows you to create successful marketing strategies, impactful messages, and meaningful ads.

Read More
Alicia Disantisbrand strategy, marketing, tutorials
A Quick Guide To Using Color in Your Branding and Marketing
A Quick Guide To Using Color in Your Branding and Marketing

Learning the basics of color theory for professionals

"Yellow in branding means this." "Blue means this." Using color effectively in your branding and marketing is more complex than selecting a color based on generalities. There's a lot more to a company’s brand colors than the six base colors - red, orange, yellow, green, blue, and purple.

Read More
Alicia Disantisgraphic design, marketing, brand strategy, logos, credit unions
Branding and Marketing Takeaways from the 2024 Paris Olympics
Branding and Marketing Takeaways from the 2024 Paris Olympics

What We Can Learn From The 2024 Olympics as Marketers and Entrepreneurs

The Olympics are arguably the most famous global event on earth. Nothing creates fervor, anticipation, and joyful patriotism like the Olympics. It’s an event of epic proportions and tiny nuances; from massive marketing programming and urban design planning, to subtle color cues and heritage prints on uniforms, one could study the branding of Olympics for years.

Read More
Alicia Disantismarketing, brand strategy, graphic design
[Video] Kindness as a Brand with Rafi Yablonsky
[Video] Kindness as a Brand with Rafi Yablonsky

Making Charity a Part of Your Personal Brand with the Executive Director of the Canadian Shaare Zedek Hospital Foundation

In this episode of Branding and the Beast, a video podcast hosted by Alicia Disantis, owner of 38th & Kip, we talk with a man who has made kindness a central part of his personal brand: Ravi Yablonsky, National Executive Director of the The Canadian Shaare Zedek Hospital Foundation.

Read More
Alicia DisantisBranding and the Beast Podcast, marketing, brand strategy, interviews