Your financial institution’s choice in stock photography may seem like a minor part of your overall marketing and design strategy, but it can have a massive impact on your brand reputation. Over the course of 13 years in the financial services industry…
Read More“Rebranding” is a trending topic, ranking high in Google search queries and buzzed about all over social media. Fueled in some part by big-name rebrands, like the controversial Jaguar rebrand of 2024, company branding is now a common table topic among marketers and non-marketers alike.
Read MoreUnderstanding how to recognize your differentiators and leverage social proof as part of your organization’s brand strategy is critical to your success. Whether you are a large established business or a new entrepreneurial venture, knowing that makes your business different - and then, how to prove it to your customers - allows you to create successful marketing strategies, impactful messages, and meaningful ads.
Read More"Yellow in branding means this." "Blue means this." Using color effectively in your branding and marketing is more complex than selecting a color based on generalities. There's a lot more to a company’s brand colors than the six base colors - red, orange, yellow, green, blue, and purple.
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