Posts tagged logos
A Quick Guide To Using Color in Your Branding and Marketing

Learning the basics of color theory for professionals

"Yellow in branding means this." "Blue means this." Using color effectively in your branding and marketing is more complex than selecting a color based on generalities. There's a lot more to a company’s brand colors than the six base colors - red, orange, yellow, green, blue, and purple.

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Are Financial Institutions Using 2017's Color of the Year?

How is Bright Green Being used Among Credit Unions and Bank Branding?

Green is a tricky color to get right in conservative-leaning industries, and I am fascinated to see how my financial services industry is incorporating this color. For the past five years I’ve worked as a marketer and graphic designer for credit unions, and seen my share of FI brands.

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