Blog
Browse articles on marketing and brand strategy, industry trends and best practices, and graphic design tips for professionals
Three Signs Your Logo and Visual Identity are Outdated
How to Know When Your Brand Incorporates Trends that are Out of Fashion
Most all visual identities – like your logo, brand guidelines, and color palette, have an expiration date. There are very few examples of logos throughout history that have stood the test of time. Think Coca-Cola or IBM; these logos are logos which have remained entirely untouched since their inception. Chances are, your organization’s visual identity will need a refresh at some point – but how do you know when?
How to Know When It’s Time to Rebrand Your Company Pt 1
When Your Brand No Longer Represent the Products and Services You Offer
“Rebranding” is a trending topic, ranking high in Google search queries and buzzed about all over social media. Fueled in some part by big-name rebrands, like the controversial Jaguar rebrand of 2024, company branding is now a common table topic among marketers and non-marketers alike.
A Quick Guide To Using Color in Your Branding and Marketing
Learning the basics of color theory for professionals
"Yellow in branding means this." "Blue means this." Using color effectively in your branding and marketing is more complex than selecting a color based on generalities. There's a lot more to a company’s brand colors than the six base colors - red, orange, yellow, green, blue, and purple.
![[Video] Four Logo Trends to Stop Using in 2023](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1689738412965-4CBVYAO2KB0E1RW9EZA6/LOGOS+2.jpg)
[Video] Four Logo Trends to Stop Using in 2023
In this episode, Alicia Disantis, Founder of 38th & Kip Studio, breaks down four common logo trends and why you should avoid them.
Are Financial Institutions Using 2017's Color of the Year?
How is Bright Green Being used Among Credit Unions and Bank Branding?
Green is a tricky color to get right in conservative-leaning industries, and I am fascinated to see how my financial services industry is incorporating this color. For the past five years I’ve worked as a marketer and graphic designer for credit unions, and seen my share of FI brands.