A Quick Guide To Using Color in Your Branding and Marketing

Learning the basics of color theory for professionals

"Yellow in branding means this." "Blue means this." Using color effectively in your branding and marketing is more complex than selecting a color based on generalities. There's a lot more to a company’s brand colors than the six base colors - red, orange, yellow, green, blue, and purple.

Alicia DisantisOctober 17, 2024graphic design, marketing, brand strategy, logos, credit unions

[Video] Four Logo Trends to Stop Using in 2023

In this episode, Alicia Disantis, Founder of 38th & Kip Studio, breaks down four common logo trends and why you should avoid them.

Alicia DisantisJuly 18, 2023logos, brand strategy, graphic designComment

Are Financial Institutions Using 2017's Color of the Year?

Green is a tricky color to get right in conservative-leaning industries, and I am fascinated to see how my financial services industry is incorporating this color. For the past five years I’ve worked as a marketer and graphic designer for credit unions, and seen my share of FI brands. I h

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Learning the basics of color theory for professionals

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