Three Signs Your Logo and Visual Identity are Outdated

How to Know When Your Brand Incorporates Trends that are Out of Fashion

Most all visual identities – like your logo, brand guidelines, and color palette, have an expiration date. There are very few examples of logos throughout history that have stood the test of time. Think Coca-Cola or IBM; these logos are logos which have remained entirely untouched since their inception. Chances are, your organization’s visual identity will need a refresh at some point – but how do you know when?

Alicia DisantisJuly 24, 2025brand strategy, logos

How to Know When It’s Time to Rebrand Your Company Pt 1

When Your Brand No Longer Represent the Products and Services You Offer

“Rebranding” is a trending topic, ranking high in Google search queries and buzzed about all over social media. Fueled in some part by big-name rebrands, like the controversial Jaguar rebrand of 2024, company branding is now a common table topic among marketers and non-marketers alike.

Alicia DisantisDecember 30, 2024brand strategy, logos

A Quick Guide To Using Color in Your Branding and Marketing

Learning the basics of color theory for professionals

"Yellow in branding means this." "Blue means this." Using color effectively in your branding and marketing is more complex than selecting a color based on generalities. There's a lot more to a company’s brand colors than the six base colors - red, orange, yellow, green, blue, and purple.

Alicia DisantisOctober 17, 2024graphic design, marketing, brand strategy, logos, credit unions