Blog
Browse articles on marketing and brand strategy, industry trends and best practices, and graphic design tips for professionals
3 Mistakes That Will Derail Your Credit Union's Marketing Goals in 2025
If your marketing strategies do not include actions that promote authenticity, transparency, and honesty, you are placing your credit union behind the 8-ball. In this article, we’ll examine strategies to leverage 2025 consumer marketing trends, from unfussy video and audio content that caters to how younger generations consumer media, to clear marketing messaging, to photography that represents your credit union authentically.
How to Choose Better Stock Photos for Your Financial Institution
Your financial institution’s choice in stock photography may seem like a minor part of your overall marketing and design strategy, but it can have a massive impact on your brand reputation.
Writing Marketing Messages that Make Sense for Credit Union Members
Writing marketing messages for any business is hard. Writing messages for credit unions that educate customers on their finances and convincing them to take action is even harder. Where people choose to keep their money and how they choose to spend it is very personal, and credit unions need to approach their messaging with key insights and facts ensure they are speaking their members’ language.
A Quick Guide To Using Color in Your Branding and Marketing
"Yellow in branding means this." "Blue means this." Using color effectively in your branding and marketing is more complex than selecting a color based on generalities. There's a lot more to a company’s brand colors than the six base colors - red, orange, yellow, green, blue, and purple.
How to Write Marketing Messages that Credit Union Members Remember
The average American’s attention span is now 47 seconds. We unlock our phones on average 144 times per day. 95% of Americans ages 18 to 40 browse multiple screens at once. And how many ads does the average American experience per day? A very conservative answer would be 1,000.
Is Your Credit Union's Website Doing all the Wrong Things?
Your credit union’s website continues to be one of your most impactful business tools, acting as a solid rock as trends fade in and out. And yet, marketing plans rarely include website improvements and content updates anymore.
Are Financial Institutions Using 2017's Color of the Year?
Green is a tricky color to get right in conservative-leaning industries, and I am fascinated to see how my financial services industry is incorporating this color. For the past five years I’ve worked as a marketer and graphic designer for credit unions, and seen my share of FI brands.