Blog
Browse articles on marketing and brand strategy, industry trends and best practices, and graphic design tips for professionals
How to Choose Better Stock Photos for Your Financial Institution
Why your financial institution’s stock photo usage is a critical part of your brand.
Your financial institution’s choice in stock photography may seem like a minor part of your overall marketing and design strategy, but it can have a massive impact on your brand reputation. Over the course of 13 years in the financial services industry…
A Quick Guide To Using Color in Your Branding and Marketing
Learning the basics of color theory for professionals
"Yellow in branding means this." "Blue means this." Using color effectively in your branding and marketing is more complex than selecting a color based on generalities. There's a lot more to a company’s brand colors than the six base colors - red, orange, yellow, green, blue, and purple.
Branding and Marketing Takeaways from the 2024 Paris Olympics
What We Can Learn From The 2024 Olympics as Marketers and Entrepreneurs
The Olympics are arguably the most famous global event on earth. Nothing creates fervor, anticipation, and joyful patriotism like the Olympics. It’s an event of epic proportions and tiny nuances; from massive marketing programming and urban design planning, to subtle color cues and heritage prints on uniforms, one could study the branding of Olympics for years.
![[Video Interview] Julian Montague, Graphic Artist and Illustrator](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1703696159958-DAJNVYTCHBNK3S2FAH0P/JULIAN%2BMONTAGUE_thumb.jpg)
[Video Interview] Julian Montague, Graphic Artist and Illustrator
In this episode of Art is Hard, Alicia Disantis interviews Julian Montague, a graphic artist, painter, and illustrator based in Buffalo, New York.
![[Video] Four Logo Trends to Stop Using in 2023](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1689738412965-4CBVYAO2KB0E1RW9EZA6/LOGOS+2.jpg)
[Video] Four Logo Trends to Stop Using in 2023
In this episode, Alicia Disantis, Founder of 38th & Kip Studio, breaks down four common logo trends and why you should avoid them.
Is Your Credit Union's Website Doing all the Wrong Things?
Why a Powerful, Data-Driven Website is Critical for Success in Credit Union Marketing and Sales
Your credit union’s website continues to be one of your most impactful business tools, acting as a solid rock as trends fade in and out. And yet, marketing plans rarely include website improvements and content updates anymore.
Are Financial Institutions Using 2017's Color of the Year?
How is Bright Green Being used Among Credit Unions and Bank Branding?
Green is a tricky color to get right in conservative-leaning industries, and I am fascinated to see how my financial services industry is incorporating this color. For the past five years I’ve worked as a marketer and graphic designer for credit unions, and seen my share of FI brands.