Posts tagged graphic design
How to Choose Better Stock Photos for Your Financial Institution
How to Choose Better Stock Photos for Your Financial Institution

Why your financial institution’s stock photo usage is a critical part of your brand.

Your financial institution’s choice in stock photography may seem like a minor part of your overall marketing and design strategy, but it can have a massive impact on your brand reputation. Over the course of 13 years in the financial services industry…

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Alicia Disantiscontent marketing, marketing, graphic design, brand strategy, credit unions
A Quick Guide To Using Color in Your Branding and Marketing
A Quick Guide To Using Color in Your Branding and Marketing

Learning the basics of color theory for professionals

"Yellow in branding means this." "Blue means this." Using color effectively in your branding and marketing is more complex than selecting a color based on generalities. There's a lot more to a company’s brand colors than the six base colors - red, orange, yellow, green, blue, and purple.

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Alicia Disantisgraphic design, marketing, brand strategy, logos, credit unions
Branding and Marketing Takeaways from the 2024 Paris Olympics
Branding and Marketing Takeaways from the 2024 Paris Olympics

What We Can Learn From The 2024 Olympics as Marketers and Entrepreneurs

The Olympics are arguably the most famous global event on earth. Nothing creates fervor, anticipation, and joyful patriotism like the Olympics. It’s an event of epic proportions and tiny nuances; from massive marketing programming and urban design planning, to subtle color cues and heritage prints on uniforms, one could study the branding of Olympics for years.

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Alicia Disantismarketing, brand strategy, graphic design