Blog
Browse articles on marketing and brand strategy, industry trends and best practices, and graphic design tips for professionals
How to Choose Better Stock Photos for Your Financial Institution
Your financial institution’s choice in stock photography may seem like a minor part of your overall marketing and design strategy, but it can have a massive impact on your brand reputation.
A Quick Guide To Using Color in Your Branding and Marketing
"Yellow in branding means this." "Blue means this." Using color effectively in your branding and marketing is more complex than selecting a color based on generalities. There's a lot more to a company’s brand colors than the six base colors - red, orange, yellow, green, blue, and purple.
Branding and Marketing Takeaways from the 2024 Paris Olympics
The Olympics are arguably the most famous global event on earth. Nothing creates fervor, anticipation, and joyful patriotism like the Olympics. It’s an event of epic proportions and tiny nuances; from massive marketing programming and urban design planning, to subtle color cues and heritage prints on uniforms, one could study the branding of Olympics for years.
Branding and Design Musings from the MoMA
"You put THAT in the MOWMAH??" I guffawed to myself as I walked past a woman loudly sharing her distain for the museum collection with her partner (as well as anyone else within earshot). She was beside herself. Outraged. Insulted. Confused.
![[Video] Four Logo Trends to Stop Using in 2023](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1689738412965-4CBVYAO2KB0E1RW9EZA6/LOGOS+2.jpg)
[Video] Four Logo Trends to Stop Using in 2023
In this episode, Alicia Disantis, Owner of 38th & Kip Studio, breaks down four common logo trends and why you should avoid them.
Is Your Credit Union's Website Doing all the Wrong Things?
Your credit union’s website continues to be one of your most impactful business tools, acting as a solid rock as trends fade in and out. And yet, marketing plans rarely include website improvements and content updates anymore.
Are Financial Institutions Using 2017's Color of the Year?
Green is a tricky color to get right in conservative-leaning industries, and I am fascinated to see how my financial services industry is incorporating this color. For the past five years I’ve worked as a marketer and graphic designer for credit unions, and seen my share of FI brands.