Posts tagged writing
Creating Marketing Messages that Make Sense to Credit Union Members
Creating Marketing Messages that Make Sense to Credit Union Members

How to write messages that your credit union members will both engage with and understand

Writing marketing messages for any business is hard. Writing messages for credit unions that educate customers on their finances and convincing them to take action is even harder. Where people choose to keep their money and how they choose to spend it is very personal, and credit unions need to approach their messaging with key insights and facts ensure they are speaking their members’ language.

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Alicia Disantismarketing, tutorials, credit unions, writing
How to Write Marketing Messages that Credit Union Members Remember
How to Write Marketing Messages that Credit Union Members Remember

How to Leverage Human Psychology and Research to Craft Better Marketing Messages

The average American’s attention span is now 47 seconds. We unlock our phones on average 144 times per day. 95% of Americans ages 18 to 40 browse multiple screens at once. And how many ads does the average American experience per day? A very conservative answer would be 1,000.

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Alicia Disantismarketing, content marketing, email marketing, writing, credit unions