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Browse articles on marketing and brand strategy, industry trends and best practices, and graphic design tips for professionals

Writing Marketing Messages that Make Sense for Credit Union Members
Alicia Disantis Alicia Disantis

Writing Marketing Messages that Make Sense for Credit Union Members

Writing marketing messages for any business is hard. Writing messages for credit unions that educate customers on their finances and convincing them to take action is even harder. Where people choose to keep their money and how they choose to spend it is very personal, and credit unions need to approach their messaging with key insights and facts ensure they are speaking their members’ language.

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[Video] Kindness as a Brand with Rafi Yablonsky
Alicia Disantis Alicia Disantis

[Video] Kindness as a Brand with Rafi Yablonsky

In this episode of Branding and the Beast, a video podcast hosted by Alicia Disantis, owner of 38th & Kip, we talk with a man who has made kindness a central part of his personal brand: Ravi Yablonsky, National Executive Director of the The Canadian Shaare Zedek Hospital Foundation.

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[Video Interview] Marita Wai, Botanical Cyanotype Artist
Alicia Disantis Alicia Disantis

[Video Interview] Marita Wai, Botanical Cyanotype Artist

Love learning about art and the process behind creating something? Then you’ll enjoy a new videocast hosted by Alicia Disantis, who interviews a wide variety of artists about their craft. In this video, Alicia interviews Marita Wai, a Cyanotype botanical artist based in London, England.

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