[Video] Internal Branding & Company Culture with Aaron Metzger
Talking the Sunday Scaries, happy employees, and how to be a boss
In this episode of Branding and the Beast, a video podcast hosted by Alicia Disantis, founder of 38th & Kip, we talk internal branding, one of the most overlooked parts of a company’s brand. Featuring Aaron Metzger, Founder of Genius Digital Marketing and a stellar example of how to build a team through powerful internal branding. Whether it’s a strong mission and beliefs, paid “wellness” days, or hilarious photoshoots, business owners from all industries can learn a thing or from Aaron’s business acumen.
In a time when skilled labor is hard to come by, how do you attract, and retain the level of talent needed to be successful as a business owner? Especially when running a business in an industry that's high-turnover and highly-saturated, like a marketing agency?
The answer: a strong internal brand. Internal branding (also known as employee branding) is as important as corporate branding, yet discussed far less often. Your employees are your brand, and if they don’t believe in your company, you’ll never succeed.
In this episode of Branding and the Beast, we explore:
Aaron's path to agency ownership and being “the boss.”
One of Aaron's most challenging things about leading a team in 2023.
Walking the line between company values and ethics.
Aaron's top three tips for leaders and companies to create a passionate, engaged team.
About Branding and the Beast
Branding & the Beast is a video podcast that helps businesses and entrepreneurs of all sizes share their story through words and images. Hosted by Alicia Disantis, founder of 38th & Kip Studio, and Shaun Bernstein, founder of The Write Stuff Agency, the American/Canadian duo offer practical branding tips, interview brilliant guests, and discuss branding successes from around the globe.