Blog

Browse articles on marketing and brand strategy, industry trends and best practices, and graphic design tips for professionals

Alicia Disantis 11/18/25 Alicia Disantis 11/18/25

[Video] The Importance of Personal Branding and Style

It seems like everyone is talking about personal branding these days, and with good reason. Recent studies show that your personal brand - i.e. how you are perceived on your social media channels - is a big driver of consumer trust. Your customers, prospects, partners, and vendors are increasingly influenced by how you behave on LinkedIn, Instagram, and TikTok. But it’s not just social media that impacts whether or not people choose to do business with you.

Alicia Disantis 8/6/24 Alicia Disantis 8/6/24

[Video] Kindness as a Brand with Rafi Yablonsky

In this episode of Branding and the Beast, a video podcast hosted by Alicia Disantis, owner of 38th & Kip, we talk with a man who has made kindness a central part of his personal brand: Ravi Yablonsky, National Executive Director of the The Canadian Shaare Zedek Hospital Foundation.

Alicia Disantis 12/4/23 Alicia Disantis 12/4/23

[Video] Internal Branding and Company Culture with Aaron Metzger

In this episode of Branding and the Beast, a video podcast cohosted by Alicia Disantis, Owner of 38th & Kip, we talk internal branding, one of the most overlooked parts of a company’s brand.