[Video] Kindness as a Brand with Rafi Yablonsky

Making Charity a Part of Your Personal Brand with the Executive Director of the Canadian Shaare Zedek Hospital Foundation

In this episode of Branding and the Beast, a video podcast hosted by Alicia Disantis, owner of 38th & Kip, we talk with a man who has made kindness a central part of his personal brand: Ravi Yablonsky, National Executive Director of the Canadian Shaare Zedek Hospital Foundation.

Although based in Toronto, Rafi raises money for Shaare Zedek Hospital in Jerusalem, a pioneering medical facility which exports its research and discoveries to hospitals around the world. If you’ve encountered Rafi at all or are familiar with his work within the Canadian Jewish community, you would know that his current role is completely on brand.

Aside from his professional life working with nonprofits, Rafi has spent years building a personal brand centered around kindness. With a vast network, he’s usually the first to come to the aid of anyone in trouble. He’s constantly offering to facilitate introductions, make recommendations, or offer strategic advice for others’ benefit.

We had Rafi on the show at a time of serious struggle for Toronto’s Jewish community, where Rafi is an established leader. Antisemitism has been on a steady rise for months, with threats and incidents taking place right in his own backyard. Yet to his credit, Rafi has never stopped leading with kindness.

In This Episode of Branding and the Beast, We Talk with Rafi About His Focus on Charity Work, Including:

1. His journey into the world of fundraising

2. What keeps him motivated to help others

3. How he manages to keep a positive disposition in a difficult world

4. Whose philanthropy he looks up to

5. What advice he has for someone looking to lead with kindness

About Branding and the Beast

Branding & the Beast is a video podcast that helps businesses and entrepreneurs of all sizes share their story through words and images. Hosted by Alicia Disantis, founder of 38th & Kip Studio, and Shaun Bernstein, founder of The Write Stuff Agency, the American/Canadian duo offer practical branding tips, interview brilliant guests, and discuss branding successes from around the globe.

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