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Browse articles on marketing and brand strategy, industry trends and best practices, and graphic design tips for professionals
Our Lips Aren't Sealed: A Quick Guide to Creating Target Audience Profiles
Can you hear them? They talk about us. Good - that’s exactly what we want, right? But who are "them" actually? Understanding who you want to talk about your organization, interact with your organization, and ultimately, do business with your organization is a critical component of a marketing and sales strategy that often goes missed.
How to Write Marketing Messages that Credit Union Members Remember
The average American’s attention span is now 47 seconds. We unlock our phones on average 144 times per day. 95% of Americans ages 18 to 40 browse multiple screens at once. And how many ads does the average American experience per day? A very conservative answer would be 1,000.