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Browse articles on marketing and brand strategy, industry trends and best practices, and graphic design tips for professionals
Our Lips Aren't Sealed: A Quick Guide to Creating Target Audience Profiles
Who You Want to Do Business with Your Organization and How to Talk to Them
Can you hear them? They talk about us. Good - that’s exactly what we want, right? But who are "them" actually? Understanding who you want to talk about your organization, interact with your organization, and ultimately, do business with your organization is a critical…
How to Write Marketing Messages that Credit Union Members Remember
How to Leverage Human Psychology and Research to Craft Better Marketing Messages
The average American’s attention span is now 47 seconds. We unlock our phones on average 144 times per day. 95% of Americans ages 18 to 40 browse multiple screens at once. And how many ads does the average American experience per day? A very conservative answer would be 1,000.