Blog
Browse articles on marketing and brand strategy, industry trends and best practices, and design tips for B2B and SaaS
![[Video] Four Logo Trends to Stop Using in 2023](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1689738412965-4CBVYAO2KB0E1RW9EZA6/LOGOS+2.jpg)
[Video] Four Logo Trends to Stop Using in 2023
In this episode, Alicia Disantis, Owner of 38th & Kip Studio, breaks down four common logo trends and why you should avoid them.
![[Video Interview] Marita Wai, Botanical Cyanotype Artist](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1685922051522-PKDCILJ9WSUHXXW1RRQY/e+4+copy.jpg)
[Video Interview] Marita Wai, Botanical Cyanotype Artist
Love learning about art and the process behind creating something? Then you’ll enjoy a new videocast hosted by Alicia Disantis, who interviews a wide variety of artists about their craft. In this video, Alicia interviews Marita Wai, a Cyanotype botanical artist based in London, England.
Is Your Credit Union's Website Doing all the Wrong Things?
Your credit union’s website continues to be one of your most impactful business tools, acting as a solid rock as trends fade in and out. And yet, marketing plans rarely include website improvements and content updates anymore.
![[Video] Why You Should Never Say Your Company is the Best](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1680585618323-BTNCG3XTSG19Z9J8WUG8/branding+tips+1323.jpg)
[Video] Why You Should Never Say Your Company is the Best
Tempting as it may be, you should never say that your company or products are "number one," or "the best.” Why the heck is that? Because psychologically, it erodes confidence and causes confusion.
![[Video] Got Something to Say? Backing Up Your Brand's Stances and Values](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1680405116665-5R6CHJEGFCGY1TKKP1OB/branding+tips+1129.jpg)
[Video] Got Something to Say? Backing Up Your Brand's Stances and Values
Here's some interesting food for thought: Sprout Social reports that 70% of consumers want brands to take a stand But many consumers are skeptical of brands’ motivations – as they should be. “Are they just in it for the marketing?”
![[Video] Marketing Like A Five-Year-Old: Finding Your Company's Why](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1680403789513-IIQ9TELRRK0AAN9W9DRF/branding%2Btips%2B1025%2Bcopy.jpg)
[Video] Marketing Like A Five-Year-Old: Finding Your Company's Why
In this video, Alicia Disantis discusses the benefits of thinking like a 5-year-old when it comes to your business. Asking "why" over and over again will reveal what you actually do, and why you do it.
Are Financial Institutions Using 2017's Color of the Year?
Green is a tricky color to get right in conservative-leaning industries, and I am fascinated to see how my financial services industry is incorporating this color. For the past five years I’ve worked as a marketer and graphic designer for credit unions, and seen my share of FI brands.