Blog

Browse articles on marketing and brand strategy, industry trends and best practices, and graphic design tips for professionals

Alicia Disantis 4/1/23 Alicia Disantis 4/1/23

[Video] Got Something to Say? Backing Up Your Brand's Stances and Values

Here's some interesting food for thought: Sprout Social reports that 70% of consumers want brands to take a stand But many consumers are skeptical of brands’ motivations – as they should be. “Are they just in it for the marketing?”

Alicia Disantis 4/1/23 Alicia Disantis 4/1/23

[Video] Marketing Like A Five-Year-Old: Finding Your Company's Why

In this video, Alicia Disantis discusses the benefits of thinking like a 5-year-old when it comes to your business. Asking "why" over and over again will reveal what you actually do, and why you do it.

Alicia Disantis 9/7/17 Alicia Disantis 9/7/17

Are Financial Institutions Using 2017's Color of the Year?

Green is a tricky color to get right in conservative-leaning industries, and I am fascinated to see how my financial services industry is incorporating this color. For the past five years I’ve worked as a marketer and graphic designer for credit unions, and seen my share of FI brands.