Brand strategy is so much more than a logo, and a logo is just one part of brand strategy! A company with a great logo and no brand strategy is like a house with a freshly painted door, and then opening that door to find a complete mess inside. A logo is really just one piece of the puzzle. 

A logo is one component, but a brand strategy goes well beyond that. It lays out a plan for your brand and your marketing - who do you want to see your brand, how are you going to show it to them, and what about your brand will make them take notice. Think about your brand strategy like you would any other piece of your business plan - it has multiple layers and multiple steps to implement over time. Your brand strategy is just as intricate. 

When you see a business without a brand strategy, you’ll recognize it immediately. When you see a business that you know does great work, but they’re marketing themselves poorly, recycling old materials all the time, and doing nothing to stand out - it’s because they have not paid any attention to their brand strategy. 

A brand strategy serves as the rule book to give your marketing a sense of purpose and direction. Marketing for its own sake does little to help your business, and can just become ‘noise’ in an already crowded marketplace. A brand strategy lays out how you’re going to stand out from the crowd, and sets long term goals that will help use marketing to grow your business.

Either, depending on what you are looking for. Typically, we conduct brand strategy workshops virtually, because often times participants are in different locations. Virtual workshops can also be helpful because they are easy to record and transcribe.

We have conducted wonderful workshops in person, too. Really, the choice is yours!