Blog
Browse articles on marketing and brand strategy, industry trends and best practices, and design tips for B2B and SaaS
How to Know When It’s Time to Rebrand Your Company Pt 1
“Rebranding” is a trending topic, ranking high in Google search queries and buzzed about all over social media. Fueled in some part by big-name rebrands, like the controversial Jaguar rebrand of 2024, company branding is now a common table topic among marketers and non-marketers alike.
Writing Marketing Messages that Make Sense for Credit Union Members
Writing marketing messages for any business is hard. Writing messages for credit unions that educate customers on their finances and convincing them to take action is even harder. Where people choose to keep their money and how they choose to spend it is very personal, and credit unions need to approach their messaging with key insights and facts ensure they are speaking their members’ language.
A Quick Guide To Using Color in Your Branding and Marketing
"Yellow in branding means this." "Blue means this." Using color effectively in your branding and marketing is more complex than selecting a color based on generalities. There's a lot more to a company’s brand colors than the six base colors - red, orange, yellow, green, blue, and purple.
Branding and Marketing Takeaways from the 2024 Paris Olympics
The Olympics are arguably the most famous global event on earth. Nothing creates fervor, anticipation, and joyful patriotism like the Olympics. It’s an event of epic proportions and tiny nuances; from massive marketing programming and urban design planning, to subtle color cues and heritage prints on uniforms, one could study the branding of Olympics for years.
![[Video] Kindness as a Brand with Rafi Yablonsky](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1722997677979-3HT93CR4AMNWKEL2OJYI/BRANDING+S2+E8.jpg)
[Video] Kindness as a Brand with Rafi Yablonsky
In this episode of Branding and the Beast, a video podcast hosted by Alicia Disantis, owner of 38th & Kip, we talk with a man who has made kindness a central part of his personal brand: Ravi Yablonsky, National Executive Director of the The Canadian Shaare Zedek Hospital Foundation.
Branding and Design Musings from the MoMA
"You put THAT in the MOWMAH??" I guffawed to myself as I walked past a woman loudly sharing her distain for the museum collection with her partner (as well as anyone else within earshot). She was beside herself. Outraged. Insulted. Confused.
How to Write Marketing Messages that Credit Union Members Remember
The average American’s attention span is now 47 seconds. We unlock our phones on average 144 times per day. 95% of Americans ages 18 to 40 browse multiple screens at once. And how many ads does the average American experience per day? A very conservative answer would be 1,000.
![[Video] Internal Branding and Company Culture with Aaron Metzger](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1703696330734-N87904HVBEU3NR46IRZJ/s2e6+thumb.jpg)
[Video] Internal Branding and Company Culture with Aaron Metzger
In this episode of Branding and the Beast, a video podcast cohosted by Alicia Disantis, Owner of 38th & Kip, we talk internal branding, one of the most overlooked parts of a company’s brand.
![[Video Interview] Julian Montague, Graphic Artist and Illustrator](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1703696159958-DAJNVYTCHBNK3S2FAH0P/JULIAN%2BMONTAGUE_thumb.jpg)
[Video Interview] Julian Montague, Graphic Artist and Illustrator
In this episode of Art is Hard, Alicia Disantis interviews Julian Montague, a graphic artist, painter, and illustrator based in Buffalo, New York.
![[Video Interview] Bryan Christopher Moss, Painter, Illustrator, and Muralist](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1695868421647-W90B5DTEUONS5QGYC4MO/e6+copy.jpg)
[Video Interview] Bryan Christopher Moss, Painter, Illustrator, and Muralist
In this episode of Art is Hard, Alicia Disantis interviews Bryan Christopher Moss, a painter, illustrator and comic book artist based in Columbus, Ohio. We discuss one of Moss's paintings, a nature-inspired abstract oil painting called "Forest."