Blog
Browse articles on marketing and brand strategy, industry trends and best practices, and graphic design tips for professionals
![[Video] Kindness as a Brand with Rafi Yablonsky](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1722997677979-3HT93CR4AMNWKEL2OJYI/BRANDING+S2+E8.jpg)
[Video] Kindness as a Brand with Rafi Yablonsky
Making Charity a Part of Your Personal Brand with the Executive Director of the Canadian Shaare Zedek Hospital Foundation
In this episode of Branding and the Beast, a video podcast hosted by Alicia Disantis, owner of 38th & Kip, we talk with a man who has made kindness a central part of his personal brand: Ravi Yablonsky, National Executive Director of the The Canadian Shaare Zedek Hospital Foundation.
Branding and Design Musings from the MoMA
What We Can Learn About Branding from the Art Critics at a World-Famous Museum
"You put THAT in the MOWMAH??" I guffawed to myself as I walked past a woman loudly sharing her distain for the museum collection with her partner (as well as anyone else within earshot). She was beside herself. Outraged. Insulted. Confused.
How to Write Marketing Messages that Credit Union Members Remember
How to Leverage Human Psychology and Research to Craft Better Marketing Messages
The average American’s attention span is now 47 seconds. We unlock our phones on average 144 times per day. 95% of Americans ages 18 to 40 browse multiple screens at once. And how many ads does the average American experience per day? A very conservative answer would be 1,000.
![[Video] Internal Branding and Company Culture with Aaron Metzger](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1703696330734-N87904HVBEU3NR46IRZJ/s2e6+thumb.jpg)
[Video] Internal Branding and Company Culture with Aaron Metzger
Talking the Sunday Scaries, Happy Employees, and How to be a Boss with the Founder of Genius Digital Marketing
In this episode of Branding and the Beast, a video podcast cohosted by Alicia Disantis, founder of 38th & Kip, we talk internal branding, one of the most overlooked parts of a company’s brand.
![[Video Interview] Julian Montague, Graphic Artist and Illustrator](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1703696159958-DAJNVYTCHBNK3S2FAH0P/JULIAN%2BMONTAGUE_thumb.jpg)
[Video Interview] Julian Montague, Graphic Artist and Illustrator
In this episode of Art is Hard, Alicia Disantis interviews Julian Montague, a graphic artist, painter, and illustrator based in Buffalo, New York.
![[Video Interview] Bryan Christopher Moss, Painter, Illustrator, and Muralist](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1695868421647-W90B5DTEUONS5QGYC4MO/e6+copy.jpg)
[Video Interview] Bryan Christopher Moss, Painter, Illustrator, and Muralist
In this episode of Art is Hard, Alicia Disantis interviews Bryan Christopher Moss, a painter, illustrator and comic book artist based in Columbus, Ohio. We discuss one of Moss's paintings, a nature-inspired abstract oil painting called "Forest."
![[Video] Four Logo Trends to Stop Using in 2023](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1689738412965-4CBVYAO2KB0E1RW9EZA6/LOGOS+2.jpg)
[Video] Four Logo Trends to Stop Using in 2023
In this episode, Alicia Disantis, Founder of 38th & Kip Studio, breaks down four common logo trends and why you should avoid them.
![[Video Interview] Marita Wai, Botanical Cyanotype Artist](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1685922051522-PKDCILJ9WSUHXXW1RRQY/e+4+copy.jpg)
[Video Interview] Marita Wai, Botanical Cyanotype Artist
Love learning about art and the process behind creating something? Then you’ll enjoy a new videocast hosted by Alicia Disantis, who interviews a wide variety of artists about their craft. In this video, Alicia interviews Marita Wai, a Cyanotype botanical artist based in London, England.
Is Your Credit Union's Website Doing all the Wrong Things?
Why a Powerful, Data-Driven Website is Critical for Success in Credit Union Marketing and Sales
Your credit union’s website continues to be one of your most impactful business tools, acting as a solid rock as trends fade in and out. And yet, marketing plans rarely include website improvements and content updates anymore.
![[Video] Why You Should Never Say Your Company is the Best](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1680585618323-BTNCG3XTSG19Z9J8WUG8/branding+tips+1323.jpg)
[Video] Why You Should Never Say Your Company is the Best
Why the heck is that? Because psychologically, it erodes confidence and causes confusion. Take it from branding masters Al Reis and Jack Trout in their groundbreaking book "Positioning.”