Gemineye Awareness Campaigns

Gemineye is a data analytics disruptor for credit unions and community banks.

Brief: Gemineye’s mission is to make a data analytics platform available to financial institutions of all sizes by leveraging world-class software at an accessible price point. As a recently rebranded company (see branding project here) they were looking to develop an omnichannel awareness campaign to grow their brand presence and position themselves as a challenger brand in the data analytics space. Much of the competition’s marketing looked the same, and there was a significant opportunity to use unique, bespoke messaging and visuals to stand out from the crowd.

We first developed audience profiles based on current buyer pain points, motivations, level of technical literacy, and communication style. We then crafted a messaging and visual strategy to be used across print, digital, and events, which included bespoke illustrations and targeted messaging unlike anything else in the industry.