Gemineye Awareness Campaigns

Gemineye is a data analytics disruptor for credit unions and community banks.

Brief: Gemineye’s mission is to make data analytics accessible to financial institutions of all sizes by leveraging world-class software at an accessible price point. As a recently rebranded company (see project here) they were looking to develop a omnichannel awareness campaign to grow their brand presence and position themselves as a challenger brand in the data analytics space.

We first developed audience profiles based on current buyer pain points, motivations, level of technical literacy, and communication style. We then crafted a messaging and visual strategy to be used across print, digital, and events, which included bespoke illustrations and targeted messaging.