Your credit union’s website continues to be one of your most impactful business tools, acting as a solid rock as trends fade in and out. And yet, marketing plans rarely include website improvements and content updates anymore.
Read MoreWhy the heck is that? Because psychologically, it erodes confidence and causes confusion. Take it from branding masters Al Reis and Jack Trout in their groundbreaking book "Positioning.”
Read MoreHere's some interesting food for thought: Sprout Social reports that 70% of consumers want brands to take a stand But many consumers are skeptical of brands’ motivations – as they should be. “Are they just in it for the marketing?”
Read MoreIn this video, Alicia Disantis, Founder, discusses the benefits of thinking like a 5-year-old when it comes to your business. Asking "why" over and over again will reveal what you actually do, and why you do it.
Read More
![[Video] Why You Should Never Say Your Company is the Best](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1680585618323-BTNCG3XTSG19Z9J8WUG8/branding+tips+1323.jpg)
![[Video] Got Something to Say? Backing Up Your Brand's Stances and Values](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1680405116665-5R6CHJEGFCGY1TKKP1OB/branding+tips+1129.jpg)
![[Video] Marketing Like A Five-Year-Old: Finding Your Company's Why](https://images.squarespace-cdn.com/content/v1/520554d2e4b004c7f36bec69/1680403789513-IIQ9TELRRK0AAN9W9DRF/branding%2Btips%2B1025%2Bcopy.jpg)