data analytics financial illustrations cover pages

Data Analytics Illustrations

Inspired by the psychedelic works of 1960s icon Peter Max

Client: Aux

Brief: We designed four groovy illustrations for a series of FinTech whitepapers. These covers were part of a monthly thought leadership campaign to launch a new, innovative data analytics product for smaller credit unions, called Cuery (see the Cuery branding project here).

It was important that these digital whitepapers stood out in a crowded marketplace filled with techy, tired stock photo cover art. What could be more fresh then hand-drawn, psychedelic art a la Peter Max? Think Beatles “Yellow Submarine" and Grateful Dead posters.

Each illustration was hand-drawn and inked, scanned into Photoshop, and digitally-colored.

Whitepaper #1: Reducing Friction

Whitepaper #2: Wallet Share

Whitepaper #3: Laying the Foundation

Whitepaper #4: Infusing Data

Could custom illustration help boost your organization’s brand? Drop us a line!

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